OFFICIAL CRITERIA

LICENSING INTERNATIONAL EXCELLENCE AWARDS CRITERIA

The annual Licensing International Excellence Awards recognize the licensing industry’s highest levels of achievement. To be considered for nomination in the various categories, you must use the online submission system. Each company must strictly adhere to the entry guidelines and criteria detailed below. Companies from around the world are invited to enter into all of the awards categories. All entries must be submitted in English.

All entries must be received by 11:59PM January 24th, 2020.

PREPARING YOUR ENTRY

The following are eligible for entry:

  • Licensors
  • Licensing Agents
  • Manufacturers
  • Retailers that sell licensed product
  • Promotions that utilized licensed properties and/or licensed product
  • Locations or events that utilized licensed properties

Brand or product must have had bona fide retail distribution during the calendar year of 2019. Entry into multiple categories is permitted. The deadline for receipt of submissions is January 24th, 2020. Entries received after this date will not be eligible for consideration.

In order to be considered:

  1. You must use the online submission system. Hard copies, faxes and e-mail submissions will not be accepted.
  2. You must write a short statement of up to 300 words explaining why you believe your entry is deserving of recognition on the Licensing International Awards Ballot. Awards criteria includes:
    • Creativity, Originality, and Innovation - What was special about the brand, product, or promotion?
    • Marketplace Acceptance - How was the product, brand, or promotion received in the marketplace in terms of placement, sell-through or achievement of other goals?
      • Note: You should include only the most important and relevant information that will support your nomination. The inclusion of retail sales dollars and number of doors are very helpful to the global panel of judges when considering your entry. This information will be kept confidential and will not be released.
  3. Write a paragraph of 100 words or less describing the highlights and successes of your entry. If your entry is selected, this statement will be included with the ballot to help the voters make their choices.
  4. Provide up to FIVE (5) high-resolution (300 dpi) digital images of your brand or product in one of the following formats: PNG, JPEG, TIFF, or EPS. If your entry appears on the ballot, one of these images will be included in the Awards Tribute Book (Licensing International reserves the right to make this selection) and will appear on screen during the Awards Ceremony. Your submission WILL NOT be considered without at least one image.
  5. Video Link - You have the option to include a link to a video. The decision as to whether or not to include the video link with the ballot is at Licensing International sole discretion.

All entries must be submitted by 11:59PM January 24, 2020.

CATEGORIES & JUDGING

A panel of international licensing experts will review and score each entry. Up to six entrants per category will be placed on the ballot. A separate entry must be submitted for each category you wish to enter.

Click here to see the full slate of categories and descriptions.

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