Who could enter The Henries 2018 and who were the judges?

All UK publishers (or overseas publishers with distribution in the UK) were able to enter The Henries 2018 with ranges that have been launched in the last year or with new additions to existing ranges.
Entry was completely free of charge to enable all publishers, however tiny, to submit. Over 15,000 cards and giftwrappings were entered this year – a record!


Who Judged The Henries?

The entire responsibility of judging the product entries to this year’s Henries lay in the collective hands of the judging panel, made up entirely of retailers. The judging panel comprised over 50 leading greeting card retail buyers, from right across the retail spectrum. The panel included buyers from leading independents, department stores, large specialist chains, medium-sized groups, supermarkets, garden centres, bookshops, varietal stores and online operators.

This year’s impressive Judging Panel included buyers from Paperchase, Scribbler, WHSmith, John Lewis, Oliver Bonas, Between the Lines, Sainsbury’s, Fenwick, Longacres Garden Centre, House of Cards, Moonpig as well as many leading independents.

The Preparation

Throughout June and July, PG’s offices are deluged with boxes, Jiffy bags and envelopes, boldly marked ‘The Henries’. Together they created a mountain of packages containing over 15,000 greeting cards, sheets of giftwrap and giftbags, submitted from well over 200 different UK publishers.

All greeting cards submitted for The Henries 2018 were treated equally, whether they were sent in by a multinational company, a new start-up one-man band publisher and everything in between.

Each entry was logged onto the computer and assigned a number. One card design from each entry was retained for archive purposes while the other cards in each submission were mounted onto their own large display board. A label was affixed to the top of each board that prominently featured a distinct entry number as well as the RRP(s) of the mounted cards.

To overcome any preconceived ideas judges might have had of publishers, the brand and company name of each submission for the product entries were concealed.

In the case of The Lynn Tait Most Promising Young Designer or Artist category those entering were invited to submit their own ready-mounted boards if they wished.

The Henry Cole Classic Award is for ranges that have stood the test of time – and have to have been published for at least 10 years. For this award, publishers were asked to provide some substantiating text, to demonstrate how and why the range has stood the test of time. Once a range has won The Henry Cole Classic award they join The Henry Cole Hall of Fame.

The 2018 winner will join previous winners. These are Bestie from Paperlink, Eric the Penguin from GBCC, Forever Friends from Hallmark, Giggles from UKG, Me to You from CBG, Medici Cards Blue Label from GBCC, On the Ceiling from Emotional Rescue, Pizazz from Nigel Quiney, Pop-Ups from Second Nature, Quentin Blake from Woodmansterne and Rainbow from Ling Design.

The Judging Process

The judging for all the product categories, as well as Most Promising Young Designer or Artist, took place on a single day, in premises adjacent to PG’s London offices.

The criteria for judging were:
* Quality of Design
* Quality of print, production and manufacture
* Appropriateness for the market sector at which it is aimed
* Value for money

All entries were put on display category by category. The judges considered all entries in each category, individually selecting the five entries they deemed to be the best in each category. Judging forms were completed by writing the corresponding entry numbers, in order of merit, in the relevant boxes on the form. Points were then awarded accordingly by the adjudication team; five points being assigned to the entries each judge felt was the best in the category down to one point for the fifth choice. The points from all the judges’ forms were then correlated to arrive at the winner and five other finalists.

The winners will only be revealed at The Henries Awards evening event (which this year will take on an 80s Electric Dreams theme) which will take place on Thursday October 4 at the Royal Lancaster Hotel in London.

To book your tickets, contact Clare Davies on 01183 340085 or clare@createvents.co.uk.